About us

The Insider Prime is a lifestyle magazine for life after 50, and for anyone who thinks the best years are still ahead: health, money, travel, family, grandkids and making the most of every day. Every day we bring together the stories worth your time from trusted publishers, alongside brand stories from companies and founders we think you will want to hear from.

What you'll find here

Family, relationships, wellbeing, food, style, home, money and travel: the stories worth your time each day, gathered from trusted publishers and linked straight back to them, so you can read the full piece where it was first published.

Brand stories

Alongside the news you'll find brand stories: features supplied by the companies and founders behind them. Every one is labelled Brand Story where it appears and again on the story itself, so you always know what you're reading.